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The following two videos (totaling over 2 hrs in viewing time) explores the unprecedented growth of Lovable, an AI company that reached $200 million in ARR in less than a year.
I’m also sharing output from Google’s NotebookLM including a blog post it generated, an infographic and a slide deck it created from the two sources I added to the Notebook incase you want to get a quick overview before diving deep
Head of Growth Elena Verna explains that the traditional growth playbook is now obsolete, requiring a shift from micro-optimization to constant innovation and shipping velocity. She highlights how AI has compressed product-market fit cycles, forcing companies to reinvent their solutions every few months to stay ahead of competitors.
Key strategies for this new era include building in public, fostering vibrant communities, and distributing free credits to remove barriers to entry. Verna also notes that technical capabilities are evolving so fast that emotional design and user delight have become the primary differentiators for software. Ultimately, the source provides a tactical look at how AI-native startups are prioritizing high-agency talent and organic social reach over traditional marketing and sales departments.
Head of Growth at Lovable | Why Growth Playbooks Are Crumbling—and What’s Next
The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year